Analytics gives you one place to review performance across creators, posts, and collaborations. It’s a centralized view that’s easy to scan, filter, customize, and share.
Eligibility: Analytics is available to Scale Plan partners.
Analytics overview
Analytics brings together your campaign results across creators and channels so you can see what’s working and why.
When a creator’s post goes live, Passionfroot automatically fetches public metrics where supported. Creators add private metrics when needed. Results surface in Analytics without manual report management. Filters and sorting turn raw data into decisions fast.
Analytics includes:
Aggregation cards – High-level totals like Reach, Engagement, Engagement Rate, and Spend.
Performance table – Every collaboration and post in one place.
Filters & sorting – Slice by creator, campaign, platform, status, and date range.
Customization – Choose which cards and columns you want to see.
How data is collected
Automatic fetch – After content goes live, Passionfroot fetches public metrics where supported.
Creator inputs – For private metrics, creators receive prompts to add data.
Backfill – If a collaboration is paid after the slot date, Analytics requests past-date reports to backfill results.
Cancellations – If a collaboration is cancelled, its result request is cancelled to keep response rates accurate.
Daily updates – Posts with a valid URL on a supported platform refresh daily.
Key capabilities
Aggregation cards
Scan performance at a glance. Pick the cards that matter to your team (e.g., Reach, Engagement, Engagement Rate, Spend) and reorder or hide the rest.
Performance table
Dive into the details. Sort and filter across creators, campaigns, platforms, and dates. Customize columns to keep the metrics you care about front and center.
Post links & daily updates
Keep tracking accurate—even when links come in late.
Partner-submitted post links – Add post URLs yourself without waiting for creators.
Partner-added URLs in internal collaborations – Attach links directly to collabs so results still track if creators don’t submit them.
Edit post links in Analytics – Fix or update links right from the Analytics page to resolve tracking mismatches.
Enhanced post data fetching – When a valid post link exists on a supported platform, we reliably pull in data.
Daily post statistics updates – If a post has a URL on a supported platform, metrics refresh automatically every day.
External collaboration results
Worked with a creator outside Passionfroot? You can still track it.
Add external posts – Use External collab updates to add the post (URL/platform) and its metrics.
Edit external stats – Update or correct numbers on external collabs so insights stay complete.
All external entries appear in the performance table and roll up into your aggregation cards.
FAQ
Who can access Analytics?
Scale Plan partners.
Can I customize the view?
Yes. You can choose which aggregation cards and table columns are visible.
Why can’t I see a post yet?
It may still be fetching public metrics or awaiting creator input for private metrics. If the collaboration was cancelled, the request was cancelled as well.
What if a platform isn’t supported or some fields are missing?
Yes. If you worked with a creator outside of Passionfroot, you can track their results in Analytics. Use External collab updates to add the post (URL/platform) and metrics (e.g., reach, engagement). The entry appears in the performance table and rolls up into your aggregation cards.
Can I change or fix a post link?
Yes. You can edit post links directly in Analytics to resolve tracking mismatches. Daily updates resume once a valid link is set.
Do cancellations affect my totals or response rates?
No. Cancelled collaborations cancel their result requests, and failed or cancelled requests do not count toward totals.