What is Zest?
Zest is Passionfroot’s AI agent for creator marketing.
It helps you plan campaigns, find relevant creators, curate collaborations, send outreach, and understand performance - all in one unified workflow.
Whether you’re launching your very first creator campaign or are an expert who wants to, Zest adapts to your level and helps you move faster with confidence.
Zest is trained on thousands of creator campaigns and the playbooks of top marketing teams, so its recommendations are grounded in real-world results - not guesswork.
Instead of switching between tools to plan, discover, contact creators, and analyze outcomes, Zest acts as your AI teammate across the entire journey, from early campaign thinking to execution and reporting.
When should you use Zest?
Zest is especially helpful when you:
Want help translating campaign goals into the right creator mix
Want to reach creators both inside and outside of Passionfroot
Are planning multi-platform activations (LinkedIn, newsletters, YouTube, etc.)
Need recommendations aligned with a specific ICP or industry
Need help planning budgets and spend allocation across creators
Want to run personalized outreach at scale, including proposals and pricing estimates
Want fast reporting and insights, such as one-click reports by month or campaign
Want guidance on what to do next
Zest supports the entire end-to-end journey.
As you refine your goals and take action, it updates recommendations in real time - so planning, outreach, execution, and reporting feel dynamic instead of spreadsheet-driven.
What can Zest help you do?
Zest supports every major stage of your creator marketing workflow:
1 - Campaign Strategy & Setup
You can use Zest from the very start to shape your campaign, turning ideas into a shortlist of relevant creators based on your goals.
Zest will suggest:
Budget and media plan
The right platforms and content formats
Clear positioning for your campaign description
Categories and creator profiles to focus on
This helps you create strong campaigns before publishing or starting outreach.
2 - Creator Discovery
Zest uses your campaign context to guide discovery, while also letting you search for specific creators or topics to reach your target audience.
When using Zest, you’re prompted for a few key inputs, such as:
Ideal customer profile (ICP)
Campaign objective (ex: awareness, engagement, product adoption)
Budget and preferred platforms
Based on this information, Zest:
Surfaces relevant creators in real time
Prioritizes creators with known collaboration history
Continuously refines results as your inputs evolve
Zest can also recommend creators based on:
Your past campaigns
Similar creators you’ve worked with
Specific Platforms and audiences
3 - Outreach - Internal & External Creators
3A - Reach out to:
Creators already on Passionfroot
External creators not yet on the platform
From the chat, describe the type of creator you want to contact and Zest will generate a personalized outreach proposal for each creator directly inside Passionfroot.
You can edit and fine-tune every proposal to match your team’s tone and campaign goals before sending - while also reviewing pricing estimates and submitting proposals in the same flow.
3B - Not ready to reach out yet? Save creators and contact them later
Not ready to contact creators yet? Save them to a campaign and run outreach later from the Collaboration view.
There, you can send bulk proposals, start multiple conversations at once, review pricing, and track deal progress - all in one place.
4 - Campaign Reporting & Insights
You can ask Zest how your campaign is performing at any time.
Zest can generate reports across your collaborations, including:
One-click reports by month, campaign, quarter, or year
Spend and remaining budget
CPM, CPC, and estimated reach
Number of live, completed, and pending collaborations
Posts published and content formats
Performance by creator or platform
Audience reach and engagement signals
Delivery status vs. campaign goals
Historical comparisons across similar campaigns
This removes the need to manually compile data across tools.
Where does Zest fit in the Passionfroot journey?
Zest is used across all major stages:
Finding creators
Planning campaigns
Booking creators
Reviewing performancejen
FAQ
What is Zest?
What is Zest?
Zest is Passionfroot’s AI agent for creator-led GTM. It helps you plan campaigns, discover creators globally, run outreach, manage collaborations, and analyze results in one connected workflow.
Who is Zest for?
Who is Zest for?
Both beginners running their first creator campaign and experienced teams scaling programs.
Can Zest help with campaign strategy?
Can Zest help with campaign strategy?
Yes. It suggests budgets, platforms, creator types, positioning, and media plans before outreach starts.
Can Zest create a GTM strategy for my campaign?
Can Zest create a GTM strategy for my campaign?
Yes. Zest builds a full strategy including ICP, platforms, formats, creator mix, and budget recommendations.
What information do I need to give Zest?
What information do I need to give Zest?
Typically your ICP, campaign objective, budget, and preferred platforms.
Does Zest discover creators outside Passionfroot?
Does Zest discover creators outside Passionfroot?
Yes. Zest now finds creators globally across platforms like YouTube, X, Instagram, TikTok, and more - in addition to creators already on Passionfroot.
Can Zest estimate pricing and budgets?
Can Zest estimate pricing and budgets?
Yes. Zest provides pricing estimates during outreach so you can plan spend and move faster.
Can I customize outreach messages?
Can I customize outreach messages?
Yes. Zest generates personalized drafts, which you can edit before sending proposals.
How does outreach work?
How does outreach work?
Zest drafts personalized messages for each creator, lets you edit them, and send proposals at scale from one flow.
What if I’m not ready to contact creators yet?
What if I’m not ready to contact creators yet?
You can save them to a campaign and run outreach later from the Collaborations view using bulk proposals.
What kind of reporting can Zest generate?
What kind of reporting can Zest generate?
Reports include spend, remaining budget, CPM/CPC, reach, live posts, creator performance, and historical comparisons.
How does Zest help manage active campaigns?
How does Zest help manage active campaigns?
It tracks deliverables and deadlines, flags risks, suggests next actions, drafts follow-ups, and gives you a Pulse Check on campaign health
Can I ask Zest for performance updates anytime?
Can I ask Zest for performance updates anytime?
Yes. You can request reports by campaign, month, quarter, or year directly in chat.
Where does Zest fit in the Passionfroot journey?
Where does Zest fit in the Passionfroot journey?
Across every stage: finding creators, planning campaigns, booking collaborations, and reviewing results.