Welcome to Passionfroot - for Partners!
Passionfroot is the ultimate tool for marketers, growth teams, and founders to drive creator-led growth at scale. Passionfroot helps you discover, evaluate, book, collaborate, pay, and track results of creators - all in one place - making creator collaborations as easy as Google Ads.
Let's help you get started with this quick guide:
We are going to show you how our AI agent, Zest, enables creator marketing campaigns at scale - from strategy and creator selection to outreach and performance analytics.
Summary:
Campaign Setup & Strategy
Creator Discovery & Campaign Planning
Refining & Saving Your Campaign
Outreach, Proposals & Payments
Analytics, Insights & Scaling
1 - Campaign Setup & Strategy
Create a campaign by defining your goal, target audience, budget, and channels. Zest uses your brand context and past campaign performance to recommend a strategy before moving into creator selection.
2 - Creator Discovery & Campaign Planning
Discover creators curated by Zest in real time based on your campaign goals and budget. See how creator tiers, projected reach, engagement, and total spend update dynamically as the campaign plan takes shape.
3 - Refining & Saving Your Campaign
Review creator profiles in detail, remove creators that aren’t the right fit, and refine your campaign plan. Zest automatically recalculates performance and budget so you can confidently save a finalized campaign.
4 - Outreach, Proposals & Payments
Send personalized outreach to creators at scale and manage all collaboration steps in one place. Review proposals, approve collaborations, and complete payments directly through the Passionfroot wallet.
Before sending outreach through Zest, you can now edit and customize the message, giving your team more control over creator communication. Add personalized variables and include your campaign brief to tailor each pitch - without changing the copy that’s sent externally to creators outside the platform.
5 - Analytics, Insights & Scaling
Track campaign performance across creators and platforms, including reach, CPM, engagement, and spend. Analyze results, add external posts, and use Zest’s insights to recommend new creators and scale future campaigns.
6 - Paying Creators on Passionfroot
Passionfroot enables brands to pay creators directly through the platform in a secure and transparent way.
You can choose between multiple payment methods, including card payments, bank transfers, or the FrootWallet (our in-platform wallet).
Simple payment flow: once a proposal is accepted, brands can complete payment from the creator chat or from the to-do list in their workspace.
Card payments: processed securely through Passionfroot’s Stripe integration.
Bank transfers: available for companies with procurement teams that require invoice-based payments.
FrootWallet: pre-fund your workspace and pay creators instantly - without issuing invoices for every collaboration. Designed for teams running multiple campaigns.
You can also use our secondary, manual flow if needed:
Discover
Now that you have a workspace - go to the Discover tab to start discovering creators. Discovery features creators reaching over 230 million people in total! However, you can use our powerful filters to drill down by category, channel, reach, price, and much more to find the creators that align with your target audience.
Save your favorites
Once you find some creators you think could be a match - save them to a Campaign! Campaigns let you save your favorite creators in one list so you can evaluate them one step deeper.
Evaluate & compare
To get a deeper understanding of each creator, open their profile and check out their channels, audience stats, products, and pricing. Compare within your campaign to decide who you want to work with.
Send a request
Now that you’ve found some matches - simply send them a request either by booking a specific product within their storefront (like a Featured Ad) or hitting “Get in touch” to send them an inquiry.
That’s it! Now the creators will get your request straight into their sponsorship inbox. The average reply time is <24 hours and you’ll be notified via email. If you don’t hear back, reach out to us in the support chat and we’ll help out!
Here's how a collaboration works:
FAQs
What is Passionfroot for Partners?
What is Passionfroot for Partners?
Passionfroot for Partners serves as your central hub, empowering you to seamlessly manage all collaborations in one unified space.
If you have ongoing collaborations: Create your account to gain access to a comprehensive view of proposals, invoices, and outcomes that creators have shared with you.
If you've recently completed a collaboration: Your account allows you to conveniently access an archive of all your interactions with creators on Passionfroot, and easily kick off your next collaboration.
You can trust that your data is safe with us. Only you have access to the information related to the collaborations you've managed through Passionfroot.
How do I access Passionfroot for Partners?
How do I access Passionfroot for Partners?
To access it, just click on this link and navigate to "For Brands." Simply login with your email that you have been using to book creators on Passionfroot.