Your storefront is an intelligent media-kit that enables you to showcase yourself to potential sponsors and sell sponsorships + other products. You can build, edit, and design your storefront in the Storefront Editor.
Your storefront is made up of several building blocks - therefore we call these blocks. 😉 There are 4 main types of blocks: channel blocks, sponsorship blocks, link blocks and content blocks. You can create any of these via the ‘+ Add’ button at the top of the Storefront Editor. Let’s check them out below!
Channel blocks
You can use a channel block to showcase a channel (e.g. Newsletter, Youtube, Instagram) that you offer sponsorships or other products for. Here you can describe your channel, link to your channel, and showcase your channel stats so that sponsors know everything they need to book a sponsorship.
Add your stats
Once you’ve created a channel you need to add stats. This will help you convert more sponsors in your storefront and also improve your discoverability in our ad network. Better stats, better deals.
You can either add stats manually or connect your channels with our Live Stats feature. You’ll find both choices when you add a channel.
Rest assured, when you connect live stats we simply read and display your stats in your storefront - we do not access or manage your accounts. Live stats are currently available for Youtube, Instagram, TikTok, Beehiiv, LinkedIn and X.
Substack is no longer supported. But, if you have a Substack channel, you can add your numbers manually.
Live Stats refresh about every two weeks, except Beehiiv, which refreshes every 24 hours: Your numbers can be up to two weeks behind what you see on the platform itself, and that is normal.
Manual stats never refresh: They stay at the number you typed until you change it.
If you are connecting to Beehiiv: if you have not yet done so, you’ll need to confirm your Beehiiv account with Stripe Identity Verification (learn how here). Then you will be able to fetch your API key in Beehiiv (learn how here). Beehiiv stats update regularly ever 24 hours.
If you are adding stats manually we suggest the best stats to include in the side menu for you:
If you’re adding some stats manually, here’s a quick guide to finding these stats based on each platform:
Newsletter
Newsletter
Subscribers
Check the total number of subscribers in your email marketing platform's audience or list section.
Open-Rate
Find the open rate metric in your email campaign report summary.
Clicks per campaign
View the total clicks in the detailed campaign report.
Click-through rate
This is the CTR of your Advertisement. This is so sponsors can best understand what click-rate to expect on your ads. Look for the click-through rate (CTR) percentage in your campaign performance analytics.
Reader profile
Check the audience demographics in your email marketing platform's analytics section.
Age
Find the age distribution in the audience demographics within your email marketing platform.
Gender
Look at the gender distribution in the audience demographics within your email marketing platform.
Top locations View the geographic data in your email marketing platform's analytics section.
YouTube
YouTube
Subscribers
Check the total subscriber count on your YouTube channel dashboard.
Top locations
Find the geographic data in YouTube Analytics under the Audience tab.
Views per video
View the average views per video in the YouTube Analytics section, usually under the Overview or Videos tab.
Engagement per video
Look at the detailed engagement metrics (likes, comments, shares) for each video in YouTube Analytics.
Engagement rate
Calculate the engagement rate by dividing the total engagement (likes, comments, shares) by the total views and multiplying by 100, found in YouTube Analytics under the Overview or Videos tab.
Interests
Check the audience interests in YouTube Analytics under the Audience tab.
Age
Find the age distribution in YouTube Analytics under the Audience tab.
Gender
Look at the gender distribution in YouTube Analytics under the Audience tab.
LinkedIn
You can now connect LinkedIn through our official integration - the same way you connect your other Live Stats channels.
Instead of adding numbers by hand, your LinkedIn stats are pulled in and kept up to date automatically.
Connect your LinkedIn account
Open the Storefront Editor.
Click + Add and select your LinkedIn channel, or open the LinkedIn channel block you already have.
Click Connect LinkedIn.
Authorize access in the LinkedIn window.
Why connect LinkedIn:
✅ Verified stats — your LinkedIn metrics show as verified on your storefront, so partners know the numbers are accurate and pulled straight from the source.
📊 Verified impressions in your reports — impressions on your sponsored LinkedIn posts are tracked automatically and shown in your post reports, with no manual entry.
🔎 Better discoverability — verified, up-to-date stats help you rank better and get found by more brands searching our network.
🔄 Kept up to date - once connected, your stats refresh on their own, so you never have to type them again.
To connect, add or select your LinkedIn channel and click Connect LinkedIn, then authorize access — just like any other Live Stats channel.
Followers
View the follower count on your LinkedIn company page dashboard or analytics section.
Top locations
Find the geographic data in LinkedIn Analytics under the Visitors or Followers tab.
Impressions
Check the impressions metric in LinkedIn Analytics under the Updates or Content tab.
Engagement
Look at the engagement metrics (likes, comments, shares, clicks) in LinkedIn Analytics under the Updates or Content tab.
Interests
Check the audience interests in LinkedIn Analytics under the Followers tab.
Instagram
Followers
View the follower count on your Instagram profile page.
Top locations
Find the geographic data in Instagram Insights under the Audience section.
Views per Reel
Check the views for each reel in Instagram Insights under the Content section.
Engagement per post
Look at the engagement metrics (likes, comments, shares, saves) for each post in Instagram Insights.
Engagement rate
Calculate the engagement rate by dividing total engagement (likes, comments, shares, saves) by the total followers or total impressions and multiplying by 100, found in Instagram Insights.
Interests
Find audience interests in Instagram Insights under the Audience section.
Age
Check the age distribution in Instagram Insights under the Audience section.
Gender
View the gender distribution in Instagram Insights under the Audience section.
TikTok
TikTok
Engagement rate
Calculate the engagement rate by dividing the total engagement (likes, comments, shares) by the total views for a video, and then multiplying by 100. This information can be found in the TikTok Analytics under the Content tab.
Interests
Look at the audience interests in TikTok Analytics under the Followers tab.
Views per post
View the views for each post in TikTok Analytics under the Content tab.
Followers
View the follower count on your TikTok profile page.
Age
Find the age distribution in TikTok Analytics under the Followers tab.
Gender
View the gender distribution in TikTok Analytics under the Followers tab.
Engagement per post
Check the engagement metrics (likes, comments, shares) for each post in TikTok Analytics under the Content tab.
Top locations
Find the geographic data in TikTok Analytics under the Followers tab.
X
X
Followers
View the follower count on your Twitter profile page.
Impressions
Check the impressions in the Twitter Analytics under the Tweets tab.
Engagement rate
Find the engagement rate in Twitter Analytics within the Tweet activity dashboard.
Podcast
Podcast
Listener profile
Check the listener demographics in your podcast hosting platform's analytics section.
Top locations
View the geographic data in the analytics or audience section of your podcast hosting platform.
Listens per episode
Look at the episode-specific listen counts in your podcast hosting platform's statistics.
Age
Find the age distribution in the audience analytics of your podcast hosting platform.
Gender
Look at the gender distribution in the audience analytics of your podcast hosting platform.
Upgrading your stats
Live or manual: how to change it
You choose Live Stats or manual stats when you add a channel block. To switch a channel from manual to Live Stats, follow the demo below.
You cannot convert a single stat from live to manual. A live stat comes from your connected account, so the edit button on it is disabled.
If a live stat shows the wrong number, you have two options.
Replace one stat
Click the bin icon on the stat card to delete the live stat
Add a new stat and type the correct number yourself
Remove all live stats for that channel
Open the Storefront Editor
Open the channel block and go to the link field
Click the disconnect icon next to the connected account
Confirm in the dialog
This removes every live stat from that block. Your manual stats stay where they are, and you can add new manual stats after that.
You do not need to delete the channel block or create a new one.
We have significantly enhanced our data structure to improve the discoverability of your storefronts to partners, streamlining navigation and access while increasing the visibility and reach of your storefronts. If you have manual stats but want to upgrade them to Live Stats, check out the demo below on how to do this in the storefront editor:
You can customize your storefront analytics by selecting the stats you want displayed on your storefront and edit or delete them as needed.
Why your storefront numbers might look wrong
If your numbers are lower than the real ones
First, check if the block uses Live Stats or manual stats. Manual stats never update on their own. If you typed the numbers, you have to type the new ones.
Live Stats refresh about every two weeks, so your numbers can be up to two weeks behind. Wait a full two weeks before you report a problem.
"There was an error verifying your channel"
This means we could not verify the channel you entered, so the block cannot connect to Live Stats.
Try this:
Paste the full channel URL, not the channel name.
Check that the channel is public.
If it still fails, create the block with manual stats and enter your numbers by hand.
If none of this works, contact us and include the exact error message and your channel URL.
You cannot delete a channel
If the channel has packages attached to it, you cannot delete it. Delete the packages first, or hide the channel instead. Hiding removes it from your public storefront and keeps your packages intact.
When to contact us
Contact us if your Live Stats numbers have not moved in over a month, or if the verification error keeps coming back after you tried the steps above.Send your storefront link, the channel, and what the correct number should be.
💡 Sponsorship blocks
You can use a sponsorship block to create a productized sponsorship that a partner can book. There are 3 main types of sponsorships: products, packages, multi-product packages.
Creating a Product
A product is a single unit of a sponsorship. For example: 1 sponsored post on Instagram or 1 sponsored Newsletter. To create one either hit ‘Add Single Product’ in the add block menu, or click on the channel you want to create a product for and then create it in the sidebar. Check out how we create a Pre-Roll Ad product below:
Creating a Package
You can upsell your partners by offering packages of the same product. Not only does this help you sell more, but also save time. For example, instead of selling one sponsored ad in your newsletter, you can sell 5 sponsored ads with a 20% discount. You can see this in action below:
Creating a Multi-Product Package
If you want to offer a more comprehensive package deal that spans multiple products and channels, you can create a Multi-Product Package. Below we create a package of products from our Newsletter, Podcast, and Instagram:
Link Blocks
You can use a link block as a link-in-bio element. This allows you to link to anything you like whether it be your Gumroad store, donation box, or other things you want to share.
Content blocks
You can use content blocks to personalize your page in any way you like! Many creators use these to showcase content to impress potential sponsors.
Here are some examples of popular content blocks from our creators:
About me
Previous partnerships
About my audience
Change Storefront Link
Creators can change their storefront link in just a few clicks. We've made it easier than ever with two convenient methods to choose from. Watch our demo for step-by-step instructions on how to change your storefront link.