Zest is Passionfroot’s AI agent for creator discovery and campaign creation.

Zest guides you through the entire process - from defining your campaign strategy to sourcing creators and starting outreach - all in one workflow.

Zest is especially helpful when you:

Zest is the primary interface for campaign creation and creator discovery. You can still use Discover at any time for manual control.

To start using Zest:

Zest will analyze your input and return a suggested campaign, with curated list of relevant creators based on your context.

You can also use the Discovery tab, that enables you to discover, evaluate, book, and collaborate with creators to promote your product - all from one workspace. All creators you see in Discovery run their business on Passionfroot - so you can skip cold DMs and get direct access to them - fast.

Zest starts with campaign context to guide creator discovery, and also lets you search for specific creators or topics to reach your target audience.

When using Zest, you’re prompted for a few key inputs, such as:

Based on this information, Zest:

Zest can operate with partial information and prompts you for missing context to improve accuracy.

If you’re unsure of what you’re looking for - try ZEST!

You can also go to the Discovery Tab and use our Search Assistant:

Our Search Assistant helps you pick the right channels and topics to meet your campaign goals. You can access it anytime from the search bar to find the best creators!

NEW - Use prompts to refine your search

Zest allows you to refine creator discovery using natural prompts.

When you describe the creators or audience you’re looking for, Zest:

This keeps discovery aligned with your campaign context as it evolves.

You can refine creator results in Zest within an existing chat:

Continue the conversation and describe what you want to adjust, such as:

Zest will use available platform, audience, demographic, and location signals to surface creators that match your needs and update results in real time.

If you want to narrow down your creator search even more you can use our powerful filters by going to the Discovery tab, hitting the ‘add filter’ button. Narrow down by specific platform audience and performance metrics - or demographics across platforms.

Once creators are surfaced, you can browse and review them in the Discovery tab. On the left you’ll see an AI Description of the creator, their content, and audience so you can quickly tell if they’re a match.

If data is important to you, you can easily scan and compare creators by platform stats such as subscriber count, open rate, or engagement rate. To control what channels you’re interested in - simply change the channel filter in the search bar.

Zest can recommend creators based on your campaign context and past performance data.

Zest recommends creators using signals such as:

Similarity matching is most accurate for vetted Passionfroot creators, where richer data is available, including:

To get creator recommendations with Zest:

Zest will analyze your input and return creator recommendations aligned with your campaign context.

Our Match Score uses AI to scan the creator’s profile and content based on your search query to instantly show how relevant they are for the topic or audience you’re trying to reach. Any score above a 50 is relevant, but the strongest matches are above 70! We recommend that you check out all creators above 50.

Click on a creator to see their profile in the side view. Here we summarize everything you need to know about them including their match score, description, channels, recent content, performance, audience, products, previous sponsors, and rates.

If you prefer to view the creator’s personalized media-kit you can flip to the Storefront tab to get even more detailed information created by the creator themself. Here you’ll find product previews, sponsorship examples, and other personal stats.

We're building out an encompassing stats API to verify creator stats for you. If a creater has verified their stats via our API - you'll see a blue checkmark on those. Stats without blue checkmarks are self-reported. If you want to verify those, simply ask the creator for a screenshot of their stats dashboard 😊

If the creator is a good fit for your brand, connect directly with them on Passionfroot - no more cold DMs. There are two ways to connect:

Book a product: Creators have certain pre-fixed products on each of their channels that they offer more regularly. For example, if you know you want a Main Ad in a Newsletter or a Pre-roll Ad in a Podcast - you can book a date directly!

Send an Inquiry: If you’re not sure what to book, or want a custom package use the ‘Get in touch’ button. We recommend you include your goals, why you want to work with them, and info about your product so they can better serve you.

Once you’ve sent a request - the creator will review it and revert back with a proposal or message. Passionfroot streamlines your collaborations from request, negotiations, creative assets, to payments - saving you headspace when running lots of collabs. Here’s how it works:

That’s it! Looking forward to helping you grow. 😊