Read the campaign brief

Read the company’s campaign requirements and keep an eye out for the type of content, platforms, and budget they have. Sponsors are more likely to accept you if you have fully understood what they’re looking for. You should only apply to a campaign if you think it’s a fit in terms of timeline, content type, price, and audience.

Apply to the campaign

Fill out the application with a short concise blurb that includes:

👨‍👨‍👦 Details about your audience

🎥 What type of partnership content you’d offer (main ad, 30-second video)

🏷️ Proposed pricing as a starting point for negotiation

📅 The earliest and best dates you can offer

Including these will minimize back and forth and enhance your chance of getting approved. You do not need to link your storefront as the partner will see that in your application. Avoid sharing emails as this disrupts the partner’s workflow - applications that do so will not be delivered.

Example of an excellent application

Every wrote a concise application to Notion that made clear that they had actually read the campaign brief, provided the requested product or service, highlighted previous campaign performance, why they want to work with them, and also provided an initial pricing proposal so the sponsor can make a quick decision. These five ingredients will maximize your chance of being accepted!

Partner reviews your application

Once you’ve submitted your application the partner is notified and will review it. Partners typically respond to your application between a few hours to a week from you submitting it. If you don’t hear anything they may have decided to reject it but not hit the reject button. You’ll see the status indicators below letting you know how your application is doing.

Collaborate!

If you’re accepted to the campaign a chat will open with the partner in your inbox. From here you can send them a proposal with payment request to collaborate as usual!

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Profile Approval: Your profile must be approved on the platform.

Stripe Account Setup: After approval, set up your Stripe account via the provided link. This step is mandatory for accessing the Discover feature.

Visit the website of the brands you are interested in and evaluate if you think they’d benefit from your audience

If you feel it’s a match, click Connect on that company card

Voila! A direct chat with the sponsor opens upon which you can pitch yourself

Send the sponsor a proposal and manage the entire collaboration and Payment in Passionfroot! 🍊

Feature Unavailability:

If the Discover feature appears grayed out, check that your Stripe account is fully set up. Once complete, refresh the page or log out and back in to confirm activation.

Limited Listings:

You’ll only see campaigns from brands that have published them live. If you see just a few listings, it may be because there are limited campaigns available in your selected categories.

Restricted Profile

Access may be limited if your creator profile doesn’t align with the Discovery Network’s priorities—such as having a professional audience focus or prior brand collaboration history. Contact Passionfroot Support if you believe your profile was restricted by mistake.

Understand what the company does and who they want to reach 💡

Head to Discover and identify brands that could be a great fit. Review the company's website and try to understand what they do and who they want to reach.

Reach out to the right partners in your industry 🤝

Reach out to companies that will resonate with your audience and illustrate to the companies how you will reach the right buyers / their target group.

For example a company like Munch, an AI-powered video editing platform, would be most interested if you got an audience of marketers or creators.

Send a personalized message 💬

A good outreach message shows your value in a short and clear pitch. Here's an example that you can use as a template:"Hi Monica,My name is Jen. I found you on the Passionfroot Discover tab and checked your website - love your video editing tool for marketers! I run the newsletter Frootful Creator and can help you reach a more engaged audience among our 50,000 subscribers and 10,000 Twitter followers. Our audience are mostly marketers and creators and would be definitely interested in the product! We've ran successful similar sponsorships in the past with Riverside and Storyblocks.I'd love to see if there's an opportunity to collaborate. We offer various sponsorship options - you can check them out on my Passionfroot page. Best, Jen"

Send a proposal to close the deal 🎁

Marketers may have the money, but they don’t always have the time. By using Passionfroot’s Proposal feature, you can tie the knot on your current conversations in a professional way that easily converts. Simply ask the company to book through your Passionfroot page or stay in the chat and head to Action > Send a Proposal.
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Follow-up and keep the partners in the loop 📣

Once the sponsorship is confirmed, the partner will receive a payment link and a form to upload their creative assets. Keep them in the loop and follow up when you've actually published their ad and once again when you have results of the campaign.

Read more about outreach in our blog article.