Your Campaigns
Your campaigns live in the Collaborations view — this is the main hub where you create, organize, and track all your creator partnerships. Each campaign groups collaborations together so you can manage budget, progress, and creator activity in one place.
Campaign lifecycle
Passionfroot automatically updates your campaign statuses based on what's happening with your collaborations.
You don't need to manage this manually - here's how it works.
How campaigns move between statuses:
A Planned campaign becomes Active as soon as at least one collaboration is in progress.
A Planned campaign becomes Complete when all active work is finished. Saved drafts or cancelled/rejected collaborations won't block completion.
An Active campaign becomes Complete when all its collaborations are finalized.
An Active campaign can also become Inactive automatically after 15 days of inactivity - as long as there are no pending payments and at least one collaboration has a submitted report.
Inactive campaigns
Planned campaigns with no active work are archived after 7 days of inactivity (e.g. only stale drafts, cancelled/rejected collaborations, or no collaborations at all).
Active campaigns with no active work are archived after 15 days of inactivity.
Reactivation
If a new active collaboration is added to an Archived or Complete campaign, it automatically becomes Active again. Reactivated campaigns come back as a Private campaign.
💡 Live campaigns (published or under review) are never auto-archived or auto-completed.
Archived campaigns are hidden from your active views - they're not deleted.
Status updates run automatically twice daily, so changes may not appear instantly.
Collaborations in the Inbox
Collaborations are now managed directly inside the conversation with each creator in the Inbox.
When you open a chat with a creator, a Collaboration panel appears on the right side of the conversation. This panel gives you a clear overview of the collaboration and allows you to manage key actions without leaving the chat.
From this view, you can:
Track the collaboration status
See whether the collaboration is confirmed, awaiting payment, or completed.
Review placements and deliverables
Each collaboration shows the planned placements (for example posts or slots), their status, and the publication date.
Manage payments
If a collaboration requires payment, you’ll see a Pay collaboration button directly in the panel.
Monitor progress
As creators complete placements and share reports, the collaboration panel updates so you can track progress in real time.
This setup keeps all collaboration activity - messaging, deliverables, and payments - in one place, making it easier to manage partnerships without switching between different views.
Inbox
Our Inbox feature lets you stay in touch with creators, review proposals, submit assets, and make payments—all in one place! Access your messages and collaborations seamlessly in one central location within your workspace.
For even more smooth communication you can send attachments in your chat with the creator be it files, photos, videos and lots more!
Take a look at the video below to see how the inbox and messaging feature looks like - and how it gives your entire team access to a shared inbox for managing conversations together.
Coming Soon… Conversation Assistant Agent
The Conversation Assistant Agent is a new AI-powered productivity feature that helps partners manage creator conversations more efficiently. It automatically identifies next steps, tracks key actions, and keeps your inbox organized—all within Passionfroot.
What it does
With the Conversation Assistant Agent, you can easily turn chat messages into actionable to-dos. This helps you stay on top of follow-ups, content reviews, and other key collaboration steps without missing a beat.
Key features
Inbox To-Dos Tab
Access, track, and complete all your conversation-related tasks directly in your inbox - no need to switch tools.
Automatic AI To-Dos
The agent uses natural language processing to detect when a follow-up or content review is needed, and automatically creates a to-do for you.
Current automatic to-do categories include:
Follow-up needed
Review content
Manual To-Dos
You can also create custom to-do categories and manually add new tasks for any conversation, giving you full control over your workflow.
This AI assistant helps partners save time, stay organized, and ensure smooth communication with creators. It’s designed to turn busy inboxes into structured, actionable workspaces—powered by AI.