Storefront
What is a storefront and why do I need one?
What is a storefront and why do I need one?
A storefront is your very own Passionfroot page to share with brands and potential partners. It’s a place for you to showcase your value and everything you offer, and brands will be able to book you directly through it. On our storefront, we share 2 channels: our Filtered Fridays newsletter which offers a Sponsored Ad and a Classified Ad, and the Creators on Air podcast which offers Pre-, Mid-, and Post-roll Ads.
Who can see my Passionfroot storefront?
Who can see my Passionfroot storefront?
Everyone you share the storefront link with will see your Passionfroot storefront, so make sure to share it on your favorite platforms to increase your visibility!
What is the difference between Slots and Placements?
What is the difference between Slots and Placements?
A Slot is the date that a certain channel’s issue is sent out to your audience. A placement is a unique spot for a product in each issue that is sent out.
For example: If you have a newsletter that is sent out every Friday and has room for 2 classified ads in each issue - that means you have 1 slot every Friday, but 2 placements per slot. That means that two brands can buy one ad placement each in that Friday newsletter.
Can I create a package of one or multiple products?
Can I create a package of one or multiple products?
Yes! In the storefront editor you can create package deals to upsell your partners.
You can create the following types of packages:
🎁 Package of a single product
A single product package is great if you want to sell multiple ads on the same channel. For example, here we demonstrate creating a package of classified ads on our newsletter. By doing this the partner gets a 10% discount!
🛍️ Package of multiple products on one or more channels
A multi-product package is great if you want to offer a more comprehensive ‘campaign’ where the partner can purchase ads accross your channels. For example, here we demonstrate creation of a Gold Package that lets partners buy a coordinated collaboration on our Newsletter and Podcast for a 20% discount!
Can I send proposals to partners to make it easier for them to book me?
Can I send proposals to partners to make it easier for them to book me?
Yes! Passionfroot’s Proposal Feature allows you to serve up a collaboration on a silver platter to your dream partner. This way you can give a busy partner a specific offering of a Product, Price and Date to make it easier for them to try you out. Check out our proposal to Spotify below:
Workspace
What do I see in my Passionfroot workspace?
What do I see in my Passionfroot workspace?
On the left sidebar you can access Storefront, Requests, Calendar, Products and Payments
𖥔 Storefront
On the Storefront view you can access the Storefront Editor, see a preview of your storefront, and share your storefront to different platforms.
𖥔 Requests
In the Requests view you can see all inbound requests from brands and partners who want to collaborate with you. Click on a request to either Accept, Reject, and/or Send proposal.
𖥔 Calendar
On the Calendar view you can see upcoming slots, blocked slots and confirmed collaborations. You can also personalize your calendar by colour coordinating your calendar slots & bookings by channels & products. On Calendar 2.0, creators can have all bookings even outside of Passionfroot documented on the calendar, see external bookings here for more information on how to do this.
𖥔 Products
In the Products view you can alter your channels and products without having to go into the storefront editor. Here you can change the core parts of your storefront: channels, products, prices, price visibility, and # of ads per slot.
𖥔 Payments
You can track all payments of your collaborations through Passionfroot by connecting and activating your Stripe account.
Before activation
Please visit the ‘Payments’ section below for info on activating your payments setup.
After activation
Once activated you will be able to access your Stripe account from the workspace. You can see the Payment dashboard and edit the business settings.
How is the weekly total number in my calendar calculated?
How is the weekly total number in my calendar calculated?
The weekly total number tells you the total value of sponsorships you have going live that week. This is the sum of each sponsorship in that week. If a slot is a part of a package - then the weekly total takes that slot’s share of the total package value. This gives you a truthful overview of the value you’re driving in each week 😎
Example: If you have a 4 slot newsletter package sold for $1,000 and 1 slot is during this week - the weekly total will be $250, the rest of the package value is distributed over the other weeks
Collaboration process
How do I change the date, price or details of a collab?
How do I change the date, price or details of a collab?
You can re-schedule or edit any parts of a collaboration whenever you like! Check out the video below to see how:
I don’t need approval of copy from brands. How do I skip this step?
I don’t need approval of copy from brands. How do I skip this step?
When your collaboration is in “Prepare copy” status, you have the option to skip the next steps entirely, and and finalize the collaboration immediately.
Your Partner won’t receive a copy proposal, so you have full control of your content!
How does the brand provide the creative assets or respond to me?
How does the brand provide the creative assets or respond to me?
The partner doesn’t have to log in to Passionfroot to provide assets or respond to the creator throughout the collaboration process. This is all handled seamlessly via mail.
Can I cancel a collaboration or delete a slot?
Can I cancel a collaboration or delete a slot?
Yes, to delete a slot - simply hover over the slot in your calendar and hit ‘Delete’. To cancel a collaboration and free up a slot you can click on the three dots in the collaboration and hit ‘Cancel collaboration’. Note: the slot will remain, but the partner blocking the slot will be removed.
How large do pictures have to be for the asset collection step?
How large do pictures have to be for the asset collection step?
We usually work with images that are 1400*700 large. If you want to collect and work with a different size, let us know and we will adjust the asset collection for you.
Payments
How do I enable Payments?
How do I enable Payments?
You have two choices: either we set up Payments during our onboarding call or you can do it yourself after onboarding. In any case these are the documents you need to open a new Stripe account through Passionfroot. If you already have an account, simply connect to it to get started.
Usually, accounts are automatically enabled to work with Stripe. If that’s not the case, just let us know and we’ll take care of it for you. If the account is enabled, this is what the (usual) process looks like:
Click on Payments
Insert e-mail address and phone number
Insert OTP from Stripe
Select country and type of business
Verify personal details (Legal name of person, E-mail address, date of birth, home address, phone number)
Tell more about your business
Select an account for payouts (Currency, country of bank account, IBAN)
ID Verification (check Stripe for eligible documents)
When do I get paid?
When do I get paid?
You can set the payment deadline when dictating the collaboration terms with your partners.
How do I get paid?
How do I get paid?
You will get paid through Stripe or by us directly. We provide the credit notes (i.e. the paper work) to you.
How do I void an invoice?
How do I void an invoice?
You can void an invoice at the click of a button. Simply open the payments tab, click on the payment in question, then hit the ‘Void’ button.
What does the Payments dashboard show?
What does the Payments dashboard show?
Money on the way to you
Money not yet paid out
Total earnings
All transactions
How do you account for taxes at Passionfroot?
How do you account for taxes at Passionfroot?
You can indicate the VAT when requesting payment from your partners. In general you can follow this guideline:
Creator and partner are in the same country/state → Input the VAT of your country (or state) according to the table below
Creator and partner are in different countries in the EU (e.g. Germany and Sweden) → No VAT applies, but add note in your invoice ‘No VAT applies or back-charge VAT’
Creator and your partner are in different countries outside EU (e.g. Germany and USA) → No VAT applies i.e. 0%
How does invoicing work with Passionfroot?
How does invoicing work with Passionfroot?
We give you the tools to create all invoices correctly, taking into account the external partner’s local jurisdiction and send them out accordingly.
How does Passionfroot make money?
How does Passionfroot make money?
Passionfroot currently charges a 5% service fee to the partner that includes mainly payment processing fees at this point of time. We charge this to the partner so that you, the creator, earn 100% of your payout. On marketplace advertisements we charge a 15% sourcing fee for generating business for our creators.
Who is the Merchant of Record (MOR) in case of a successful collaboration?
Who is the Merchant of Record (MOR) in case of a successful collaboration?
If paid via Stripe, the MOR is the creator who is also delivering the service to the partner/ company. Passionfroot facilitates the collaboration on the platform and supports the creator to manage the business relationship.
If you are paid via our Bank Wire ledger, then Passionfroot is the MOR.
Are refunds granted for agreed collaborations?
Are refunds granted for agreed collaborations?
If a collaboration has been cancelled, it is up to you and the individual creator to agree on a refund. Reason for refund depends on what you and the creator have agreed upon individually.”