Campaigns

Campaigns let you build, manage, and deploy creator marketing campaigns in one place. Here’s how to use Campaigns to supercharge your creator marketing:

Create a campaign

Create a campaign by going to the Campaigns tab and setting a description and budget - only you and your team will see this information.

Add creators to your campaign

Once you’ve created your campaign it’s time to add creators to your campaign shortlist. On Passionfroot you can either search and Discover Creators or you can publish a Live Campaign with a brief and let the right creators come to you. If you want to have control and send requests directly to creators - use Discover. If you don’t want to search for creators and would prefer to let creators come to you, Publish a Campaign. Tip: Discover ensures you get in touch directly with all the creators that you want to but might take more time to find and identify the right ones.

Compare and evaluate creators

Once you have creators in your Campaign you can easily compare your selected creators in a convenient shortlist. Browse their audience, category, and platforms at a glance - and for a deeper look click on the creator to see their storefront in the side-view.

Statuses & notes

You can set statuses to help you track the status of your collaborations. We have provided pre-set statuses, which you can customize and group to your liking. You can also add notes to jot down your evaluation, ideas, or anything else to remember about the creator and your collaboration.

Exports

On our premium plans you can export your campaign data to excel in case you want to crunch some numbers or import things into your other tools. Simply download the entire campaign or just the filtered view using the export button in the top right of the campaign.

Send bookings

Once you’ve gotten your shortlist of saved creators, simply send them inquiries or requests directly from their storefronts in the side-view. Every request you make will open a chat with the creator on your Homepage.

When reaching out you can choose to either send a Request or an Inquiry: Inquiries are accessed via the ‘Get in Touch’ button which lets you write an inquiry as you would do over email or anywhere else. These are faster for you to send. Requests are great if you know what product you want to buy. For example, a Main Ad in an newsletter. Then you can pick specific slots and lock in certain details directly. These take slightly more time to fill out, but get you to booked slots faster.

Mass Inquiries

On our premium plans you can activate large campaigns in seconds using Mass Inquiries. Once you’ve built your roster simply select the creators you want to book and send them a Mass Inquiry in the action bar.

That’s it! Launch collaborations seamlessly, send requests and kick off partnerships, all in one central location.

FAQs

Campaigns
Create a campaign
Add creators to your campaign
Compare and evaluate creators
Statuses & notes
Exports
Send bookings
Mass Inquiries
FAQs