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Discovery
Discovery enables you to discover, evaluate, book, and collaborate with creators to promote your product - all from one workspace. All creators you see in Discovery run their business on Passionfroot - so you can skip cold DMs and get direct access to them - fast.
Let’s check out how it works below! 👇
Creator Search
Our AI-powered search lets you search for specific creators or topics to reach your audience. You can enter a single query like “Product Management” - or if you want to cast a broader net you can also stitch together multiple topics like “Product Management, Startups, Product-led growth” to get a full pool of creators that match any of those criteria. This will ensure that you don’t miss any relevant creators, but also surface the ones who match all criteria higher up!
If you’re unsure of what you’re looking for - try our AI Search Assistant!
Search Assistant
Our Search Assistant helps you pick the right channels and topics to meet your campaign goals. You can access it anytime from the search bar to find the best creators!
Filters
If you want to narrow down your creator search even more you can use our powerful filters by hitting the ‘add filter’ button. Narrow down by specific platform audience and performance metrics - or demographics across platforms.
Browsing creators
Once you’re happy with your search, simply browse the matching creators. On the left you’ll see an AI Description of the creator, their content, and audience so you can quickly tell if they’re a match. If data is important to you, you can easily scan and compare creators by platform stats such as subscriber count, open rate, or engagement rate. To control what channels you’re interested in - simply change the channel filter in the search bar.
Match Score
Our Match Score uses AI to scan the creator’s profile and content based on your search query to instantly show how relevant they are for the topic or audience you’re trying to reach. Any score above a 50 is relevant, but the strongest matches are above 70! We recommend that you check out all creators above 50.
Creator Profile
Click on a creator to see their profile in the side view. Here we summarize everything you need to know about them including their match score, description, channels, recent content, performance, audience, products, previous sponsors, and rates. If you prefer to view the creator’s personalized media-kit you can flip to the Storefront tab to get even more detailed information created by the creator themself. Here you’ll find product previews, sponsorship examples, and other personal stats.
Live stats
We’re building out an encompassing stats API to verify creator stats for you. If a creator has verified their stats via our API - you’ll see a blue checkmark on those. Stats without blue checkmarks are self-reported. If you want to verify those, simply ask the creator for a screenshot of their stats dashboard 😊
Book
If the creator is a good fit for your brand connect directly with them on Passionfroot - no more cold DMs. There are two ways to connect:
Book a product: Creators have certain pre-fixed products on each of their channels that they offer more regularly. For example, if you know you want a Main Ad in a Newsletter or a Pre-roll Ad in a Podcast - you can book a date directly!
Send an Inquiry: If you’re not sure what to book, or want a custom package use the ‘Get in touch’ button. We recommend you include your goals, why you want to work with them, and info about your product so they can better serve you.
Collaborate
Once you’ve sent a request - the creator will review it and revert back with a proposal or message. Passionfroot streamlines your collaborations from request, negotiations, creative assets, to payments - saving you headspace when running lots of collabs. Here’s how it works:
That’s it! Looking forward to helping you grow.