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Storefront
A storefront is your very own Passionfroot page to share with brands and potential partners. It’s a place for you to showcase your value and everything you offer, and brands will be able to book you directly through it. On our storefront, we share 2 channels: our Filtered Fridays newsletter which offers a Sponsored Ad and a Classified Ad, and the Creators on Air podcast which offers Pre-, Mid-, and Post-roll Ads.

Everyone you share the storefront link with will see your Passionfroot storefront, so make sure to share it on your favorite platforms to increase your visibility!
A Slot is the date that a certain channel’s issue is sent out to your audience. A placement is a unique spot for a product in each issue that is sent out.
For example: If you have a newsletter that is sent out every Friday and has room for 2 classified ads in each issue - that means you have 1 slot every Friday, but 2 placements per slot. That means that two brands can buy one ad placement each in that Friday newsletter.
Yes! In the storefront editor you can create package deals to upsell your partners. You can create the following types of packages:
🎁 Package of a single product

A single product package is great if you want to sell multiple ads on the same channel. For example, here we demonstrate creating a package of classified ads on our newsletter. By doing this the partner gets a 10% discount!
🛍️ Package of multiple products on one or more channels

A multi-product package is great if you want to offer a more comprehensive ‘campaign’ where the partner can purchase ads accross your channels. For example, here we demonstrate creation of a Gold Package that lets partners buy a coordinated collaboration on our Newsletter and Podcast for a 20% discount!
Yes! Passionfroot’s Proposal Feature allows you to serve up a collaboration on a silver platter to your dream partner. This way you can give a busy partner a specific offering of a Product, Price and Date to make it easier for them to try you out. Check out our proposal to Spotify below:

Workspace
On the left sidebar you can access Storefront, Requests, Calendar, Products and Payments
Storefront
On the Storefront view you can access the Storefront Editor, see a preview of your storefront, and share your storefront to different platforms.
Requests
In the Requests view you can see all inbound requests from brands and partners who want to collaborate with you. Click on a request to either Accept, Reject, and/or Send proposal.
Calendar
On the Calendar view you can see the slots you have open for all of your products. You can see the current status of the request, the channel and product name, the requesting brand, the stage of the collaboration and the price of the product. You can flip between months in the top right corner.

Products
In the Products view you can alter your channels and products without having to go into the storefront editor. Here you can change the core parts of your storefront: channels, products, prices, price visibility, and # of ads per slot.
Payments
You can track all payments of your collaborations through Passionfroot by connecting and activating your Stripe account.
Before activation
Please visit the ‘Payments’ section below for info on activating your payments setup.
After activation
Once activated you will be able to access your Stripe account from the workspace. You can see the Payment dashboard and edit the business settings.
The weekly total number tells you the total value of sponsorships you have going live that week. This is the sum of each sponsorship in that week. If a slot is a part of a package - then the weekly total takes that slot’s share of the total package value. This gives you a truthful overview of the value you’re driving in each week 😎
- Example: If you have a 4 slot newsletter package sold for $1,000 and 1 slot is during this week - the weekly total will be $250, the rest of the package value is distributed over the other weeks
Collaboration process
You can re-schedule or edit any parts of a collaboration whenever you like! Check out the video below to see how
If a brand doesn’t respond quickly, you can send reminders directly from the request page. You can adjust the reminder message as you’d like.

Once the partner sends the creative briefing, you can propose copy to the partner.

When your collaboration is in “Prepare copy” status, you have the option to skip the next steps entirely, and and finalize the collaboration immediately.
Your Partner won’t receive a copy proposal, so you have full control of your content!

The partner doesn’t have to log in to Passionfroot to provide assets or respond to the creator throughout the collaboration process. This is all handled seamlessly via mail.
Yes, to delete a slot - simply hover over the slot in your calendar and hit ‘Delete’. To cancel a collaboration and free up a slot you can click on the three dots in the collaboration and hit ‘Cancel collaboration’. Note: the slot will remain, but the partner blocking the slot will be removed.
You can block/unblock openings by clicking on the three dots (”meatball menu”) at the very right of each opening.

We usually work with images that are 1400*700 large. If you want to collect and work with a different size, let us know and we will adjust the asset collection for you.
Payments
You have two choices: either we set up Payments during our onboarding call or you can do it yourself after onboarding. In any case these are the documents you need to open a new Stripe account through Passionfroot. If you already have an account, simply connect to it to get started.
Usually, accounts are automatically enabled to work with Stripe. If that’s not the case, just let us know and we’ll take care of it for you. If the account is enabled, this is what the (usual) process looks like:
- Click on Payments
- Insert e-mail address and phone number
- Insert OTP from Stripe
- Select country and type of business
- Verify personal details (Legal name of person, E-mail address, date of birth, home address, phone number)
- Tell more about your business
- Select an account for payouts (Currency, country of bank account, IBAN)
- ID Verification (check Stripe for eligible documents)
You can set the payment deadline when dictating the collaboration terms with your partners.
You will get paid through Stripe or by us directly. We provide the credit notes (i.e. the paper work) to you.
You can void an invoice at the click of a button. Simply open the payments tab, click on the payment in question, then hit the ‘Void’ button.
- Money on the way to you
- Money not yet paid out
- Total earnings
- All transactions
You can indicate the VAT when requesting payment from your partners. In general you can follow this guideline:
- Creator and partner are in the same country/state → Input the VAT of your country (or state) according to the table below
- Creator and partner are in different countries in the EU (e.g. Germany and Sweden) → No VAT applies, but add note in your invoice ‘No VAT applies or back-charge VAT’
- Creator and your partner are in different countries outside EU (e.g. Germany and USA) → No VAT applies i.e. 0%
Tax Name | Country Code | State Code | Rate % |
Afghanistan | AF | 0.00% | |
Åland Islands | AX | 0.00% | |
Albania | AL | 20.00% | |
Algeria | DZ | 19.00% | |
American Samoa | AS | 0.00% | |
Andorra | AD | 0.00% | |
Angola | AO | 14.00% | |
Anguilla | AI | 0.00% | |
Antarctica | AQ | 0.00% | |
Antigua and Barbuda | AG | 0.00% | |
Argentina | AR | 21.00% | |
Armenia | AM | 20.00% | |
Aruba | AW | 0.00% | |
Australia | AU | 10.00% | |
Austria | AT | 20.00% | |
Azerbaijan | AZ | 18.00% | |
Bahamas | BS | 0.00% | |
Bahrain | BH | 10.00% | |
Bangladesh | BD | 0.00% | |
Barbados | BB | 17.50% | |
Belarus | BY | 0.00% | |
Belgium | BE | 21.00% | |
Belize | BZ | 0.00% | |
Benin | BJ | 0.00% | |
Bermuda | BM | 0.00% | |
Bhutan | BT | 0.00% | |
Bolivia, Plurinational State of | BO | 0.00% | |
Bonaire, Sint Eustatius and Saba | BQ | 0.00% | |
Bosnia and Herzegovina | BA | 17.00% | |
Botswana | BW | 12.00% | |
Bouvet Island | BV | 0.00% | |
Brazil | BR | 20.00% | |
British Indian Ocean Territory | IO | 0.00% | |
Brunei Darussalam | BN | 0.00% | |
Bulgaria | BG | 20.00% | |
Burkina Faso | BF | 0.00% | |
Burundi | BI | 0.00% | |
Cambodia | KH | 10.00% | |
Cameroon | CM | 0.00% | |
Canada | CA | 15.00% | |
Cape Verde | CV | 0.00% | |
Cayman Islands | KY | 0.00% | |
Central African Republic | CF | 0.00% | |
Chad | TD | 18.00% | |
Chile | CL | 19.00% | |
China | CN | 0.00% | |
Christmas Island | CX | 0.00% | |
Cocos (Keeling) Islands | CC | 0.00% | |
Colombia | CO | 19.00% | |
Comoros | KM | 0.00% | |
Congo | CG | 0.00% | |
Congo, the Democratic Republic of the | CD | 0.00% | |
Cook Islands | CK | 0.00% | |
Costa Rica | CR | 13.00% | |
Côte d'Ivoire | CI | 0.00% | |
Croatia | HR | 25.00% | |
Cuba | CU | 0.00% | |
Curaçao | CW | 0.00% | |
Cyprus | CY | 19.00% | |
Czech Republic | CZ | 21.00% | |
Denmark | DK | 25.00% | |
Djibouti | DJ | 0.00% | |
Dominica | DM | 0.00% | |
Dominican Republic | DO | 18.00% | |
Ecuador | EC | 12.00% | |
Egypt | EG | 14.00% | |
El Salvador | SV | 13.00% | |
Equatorial Guinea | GQ | 15.00% | |
Eritrea | ER | 0.00% | |
Estonia | EE | 20.00% | |
Ethiopia | ET | 0.00% | |
Falkland Islands (Malvinas) | FK | 0.00% | |
Faroe Islands | FO | 0.00% | |
Fiji | FJ | 15.00% | |
Finland | FI | 24.00% | |
France | FR | 20.00% | |
French Guiana | GF | 0.00% | |
French Polynesia | PF | 0.00% | |
French Southern Territories | TF | 0.00% | |
Gabon | GA | 18.00% | |
Gambia | GM | 0.00% | |
Georgia | GE | 18.00% | |
Germany | DE | 19.00% | |
Ghana | GH | 12.50% | |
Gibraltar | GI | 0.00% | |
Greece | GR | 24.00% | |
Greenland | GL | 0.00% | |
Grenada | GD | 0.00% | |
Guadeloupe | GP | 0.00% | |
Guam | GU | 0.00% | |
Guatemala | GT | 12.00% | |
Guernsey | GG | 0.00% | |
Guinea | GN | 0.00% | |
Guinea-Bissau | GW | 0.00% | |
Guyana | GY | 14.00% | |
Haiti | HT | 0.00% | |
Heard Island and McDonald Islands | HM | 0.00% | |
Holy See (Vatican City State) | VA | 0.00% | |
Honduras | HN | 15.00% | |
Hong Kong | HK | 0.00% | |
Hungary | HU | 27.00% | |
Iceland | IS | 24.00% | |
India | IN | 28.00% | |
Indonesia | ID | 11.00% | |
Iran, Islamic Republic of | IR | 0.00% | |
Iraq | IQ | 0.00% | |
Ireland | IE | 23.00% | |
Isle of Man | IM | 20.00% | |
Israel | IL | 17.00% | |
Italy | IT | 22.00% | |
Jamaica | JM | 15.00% | |
Japan | JP | 10.00% | |
Jersey | JE | 0.00% | |
Jordan | JO | 16.00% | |
Kazakhstan | KZ | 12.00% | |
Kenya | KE | 16.00% | |
Kiribati | KI | 0.00% | |
Korea, Democratic People's Republic of | KP | 0.00% | |
Korea, Republic of | KR | 10.00% | |
Kuwait | KW | 0.00% | |
Kyrgyzstan | KG | 12.00% | |
Lao People's Democratic Republic | LA | 0.00% | |
Latvia | LV | 21.00% | |
Lebanon | LB | 11.00% | |
Lesotho | LS | 0.00% | |
Liberia | LR | 0.00% | |
Libya | LY | 0.00% | |
Liechtenstein | LI | 7.70% | |
Lithuania | LT | 21.00% | |
Luxembourg | LU | 17.00% | |
Macao | MO | 0.00% | |
Macedonia, the Former Yugoslav Republic of | MK | 0.00% | |
Madagascar | MG | 20.00% | |
Malawi | MW | 16.50% | |
Malaysia | MY | 10.00% | |
Maldives | MV | 0.00% | |
Mali | ML | 0.00% | |
Malta | MT | 18.00% | |
Marshall Islands | MH | 0.00% | |
Martinique | MQ | 0.00% | |
Mauritania | MR | 16.00% | |
Mauritius | MU | 15.00% | |
Mayotte | YT | 0.00% | |
Mexico | MX | 16.00% | |
Micronesia, Federated States of | FM | 0.00% | |
Moldova, Republic of | MD | 0.00% | |
Monaco | MC | 0.00% | |
Mongolia | MN | 10.00% | |
Montenegro | ME | 21.00% | |
Montserrat | MS | 0.00% | |
Morocco | MA | 20.00% | |
Mozambique | MZ | 17.00% | |
Myanmar | MM | 0.00% | |
Namibia | NA | 0.00% | |
Nauru | NR | 0.00% | |
Nepal | NP | 0.00% | |
Netherlands | NL | 21.00% | |
New Caledonia | NC | 0.00% | |
New Zealand | NZ | 15.00% | |
Nicaragua | NI | 15.00% | |
Niger | NE | 0.00% | |
Nigeria | NG | 7.50% | |
Niue | NU | 0.00% | |
Norfolk Island | NF | 0.00% | |
Northern Mariana Islands | MP | 0.00% | |
Norway | NO | 25.00% | |
Oman | OM | 5.00% | |
Pakistan | PK | 16.00% | |
Palau | PW | 0.00% | |
Palestine, State of | PS | 0.00% | |
Panama | PA | 7.00% | |
Papua New Guinea | PG | 10.00% | |
Paraguay | PY | 10.00% | |
Peru | PE | 18.00% | |
Philippines | PH | 12.00% | |
Pitcairn | PN | 0.00% | |
Poland | PL | 23.00% | |
Portugal | PT | 23.00% | |
Puerto Rico | PR | 4.00% | |
Qatar | QA | 0.00% | |
Réunion | RE | 0.00% | |
Romania | RO | 19.00% | |
Russian Federation | RU | 0.00% | |
Rwanda | RW | 18.00% | |
Saint Barthélemy | BL | 0.00% | |
Saint Helena, Ascension and Tristan da Cunha | SH | 0.00% | |
Saint Kitts and Nevis | KN | 0.00% | |
Saint Lucia | LC | 12.50% | |
Saint Martin (French part) | MF | 0.00% | |
Saint Pierre and Miquelon | PM | 0.00% | |
Saint Vincent and the Grenadines | VC | 0.00% | |
Samoa | WS | 0.00% | |
San Marino | SM | 0.00% | |
Sao Tome and Principe | ST | 0.00% | |
Saudi Arabia | SA | 15.00% | |
Senegal | SN | 18.00% | |
Serbia | RS | 20.00% | |
Seychelles | SC | 0.00% | |
Sierra Leone | SL | 0.00% | |
Singapore | SG | 7.00% | |
Sint Maarten (Dutch part) | SX | 0.00% | |
Slovakia | SK | 0.00% | |
Slovenia | SI | 22.00% | |
Solomon Islands | SB | 0.00% | |
Somalia | SO | 0.00% | |
South Africa | ZA | 15.00% | |
South Georgia and the South Sandwich Islands | GS | 0.00% | |
South Sudan | SS | 0.00% | |
Spain | ES | 21.00% | |
Sri Lanka | LK | 8.00% | |
Sudan | SD | 0.00% | |
Suriname | SR | 0.00% | |
Svalbard and Jan Mayen | SJ | 0.00% | |
Swaziland | SZ | 0.00% | |
Sweden | SE | 25.00% | |
Switzerland | CH | 7.70% | |
Syrian Arab Republic | SY | 0.00% | |
Taiwan, Province of China | TW | 0.00% | |
Tajikistan | TJ | 15.00% | |
Tanzania, United Republic of | TZ | 0.00% | |
Thailand | TH | 7.00% | |
Timor-Leste | TL | 0.00% | |
Togo | TG | 0.00% | |
Tokelau | TK | 0.00% | |
Tonga | TO | 0.00% | |
Trinidad and Tobago | TT | 12.50% | |
Tunisia | TN | 19.00% | |
Turkey | TR | 18.00% | |
Turkmenistan | TM | 15.00% | |
Turks and Caicos Islands | TC | 0.00% | |
Tuvalu | TV | 0.00% | |
Uganda | UG | 18.00% | |
Ukraine | UA | 20.00% | |
United Arab Emirates | AE | 5.00% | |
United Kingdom | GB | 20.00% | |
Uruguay | UY | 22.00% | |
Uzbekistan | UZ | 0.00% | |
Vanuatu | VU | 0.00% | |
Venezuela, Bolivarian Republic of | VE | 0.00% | |
Viet Nam | VN | 0.00% | |
Virgin Islands, British | VG | 0.00% | |
Virgin Islands, U.S. | VI | 0.00% | |
Wallis and Futuna | WF | 0.00% | |
Western Sahara | EH | 0.00% | |
Yemen | YE | 0.00% | |
Zambia | ZM | 16.00% | |
Zimbabwe | ZW | 14.50% | |
US | Alabama | AL | 4.00% |
US | Alaska | AK | 0.00% |
US | Arizona | AZ | 5.60% |
US | Arkansas | AR | 6.50% |
US | California | CA | 7.25% |
US | Colorado | CO | 2.90% |
US | Connecticut | CT | 6.35% |
US | Delaware | DE | 0.00% |
US | Florida | FL | 6.00% |
US | Georgia | GA | 4.00% |
US | Hawaii | HI | 4.00% |
US | Idaho | ID | 6.00% |
US | Illinois | IL | 6.25% |
US | Indiana | IN | 7.00% |
US | Iowa | IA | 6.00% |
US | Kansas | KS | 6.50% |
US | Kentucky | KY | 6.00% |
US | Louisiana | LA | 4.45% |
US | Maine | ME | 5.50% |
US | Maryland | MD | 6.00% |
US | Massachusetts | MA | 6.25% |
US | Michigan | MI | 6.00% |
US | Minnesota | MN | 6.88% |
US | Mississippi | MS | 7.00% |
US | Missouri | MO | 4.23% |
US | Montana | MT | 0.00% |
US | Nebraska | NE | 5.50% |
US | Nevada | NV | 6.85% |
US | New Hampshire | NH | 0.00% |
US | New Jersey | NJ | 6.63% |
US | New Mexico | NM | 5.13% |
US | New York | NY | 4.00% |
US | North Carolina | NC | 4.75% |
US | North Dakota | ND | 5.00% |
US | Ohio | OH | 5.75% |
US | Oklahoma | OK | 4.50% |
US | Oregon | OR | 0.00% |
US | Pennsylvania | PA | 6.00% |
US | Rhode Island | RI | 7.00% |
US | South Carolina | SC | 6.00% |
US | South Dakota | SD | 4.00% |
US | Tennessee | TN | 7.00% |
US | Texas | TX | 6.25% |
US | Utah | UT | 5.85% |
US | Vermont | VT | 6.00% |
US | Virginia | VA | 4.30% |
US | Washington | WA | 6.50% |
US | West Virginia | WV | 6.00% |
US | Wisconsin | WI | 5.00% |
US | Wyoming | WY | 4.00% |
We know taxes can be a hassle, so we’ve got you covered. We’re eager to make any kind of invoice or credit note ready for proper reporting. Reach out to us and we will let you know how you can set your invoices correctly based on most recent legislation.
We give you the tools to create all invoices correctly, taking into account the external partner’s local jurisdiction and send them out accordingly.
Passionfroot currently charges a 5% service fee to the partner that includes mainly payment processing fees at this point of time. We charge this to the partner so that you, the creator, earn 100% of your payout.
The MOR is the creator who is also delivering the service to the partner/ company. Passionfroot facilitates the collaboration on the platform and supports the creator to manage the business relationship.
This can be decided by the creator on a case by case basis. If the payment has already been done the creator can agree to a refund and initiate that through Passionfroot. In such cases, the payment fees and PF service fees cannot be refunded though.
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