Day 1 with Passionfroot

Day 1 with Passionfroot

Day 1 with Passionfroot

Welcome to Passionfroot!

This quick guide will provide you with all of the steps you need to make your first successful booking with Passionfroot:

  1. Set up your Storefront
  2. Add available slots
  3. Set up payments
  4. Publish and share your storefront

Step 1: Set up your Storefront

Add channel

To get started, pick which channels you want to monetize and add it to your storefront e.g. your newsletter or podcast.

Add product

Next, add the product you want to offer on that channel. This will be what brands can purchase and book you for when they visit your storefront. Depending on the channel, you can offer different kinds of products. We’ve given you some examples below, but feel free to choose your own product names! You can also sell packages of multiple products - click here to learn more about the types of products you can sell.



Each Product that you create can have a designated amount of ‘Placements’ per issue. For example, if you send a newsletter every week and it fits 2 classified ads per issue, you can say that it has 2 ‘Placements’ per issue. Indicating this in the storefront editor will mean that there are two bookable placements in that newsletter for partners each week.



When it comes to pricing, everyone is different! You can choose to have a set price shown on your storefront, or you can hide pricing and ask for a brand’s budget. If you’re a newsletter creator and you want help on pricing your sponsorships, you can use our pricing benchmark guide here.

We want creators to receive 100% of what they earned, so we add a 5% fee (including Stripe fees) onto every invoice, which the brand covers. This total price is reflected in your storefront.

Add stats about your audience

Brands typically want to know what value they’ll receive when working with you by looking at stats (see examples in the table below). For certain channels you can add Live Stats that update automatically and are verified. For other channels you can add stats in text form manually with Large and Small text. In addition to showcasing your Geographic and Audience profile, you should show your Performance stats:


Add text blocks

Share more information about you, why companies should work with you, case studies and/or references of previous collaborations, or anything else you’d like potential partners to know.

Step 2: Add available slots (Optional)

Now that your products are set up, it’s time to share your availability so that brands can book you directly through Passionfroot.

If you follow a fixed calendar: Slots are great for Newsletters, Podcasts and select Youtubers. They enable you to create slots for your upcoming episodes/issues that partners can book - taking scheduling off your hands 🤩 If you want to add slots, go to Calendar and select “Add slots”:

  1. Choose a channel.
  2. Choose your product.
  3. Add your available slots for each product.

If you don’t follow a fixed calendar: For Instagram, TikTok, Twitter and unscheduled Youtube videos - slots don’t make as much sense. You can skip creating slots. In this case, partners will send you open requests where you can assign a date at a later point 📅

Step 3: Set up payment

To receive payments, you need to go through the Stripe onboarding in Payments. These are the steps you’ll need to follow:

  1. Click on Payments
  2. Insert e-mail address and phone number
  3. Insert OTP from Stripe
  4. Select country and type of business
  5. Verify personal details (Legal name of person, E-mail address, date of birth, home address, phone number)
  6. Share more about your business
  7. Select an account for payouts (Currency, country of bank account, IBAN)
  8. ID Verification (check Stripe for eligible documents)

You can find more information from Stripe here.

Step 4: Publish and share your storefront

You’re all set 🥳 Ready to drive traffic to your page it? Generate sales consistently by following these 3 steps:

📢 Make a social media announcement

💌 Add your page to your platforms

🤝 Share directly with potential partners

🐦 Make a social media announcement Build hype by sharing your page in an announcement post like this:


Feel free to use this template:”I’m looking for sponsors for my {Newsletter / Podcast / Youtube / Instagram / TikTok name} . If you want to get in front of {Number of your subscribers or reach} {Audience profile}, I'd love to hear from you!”

Use this post as an opportunity to attract the right types of businesses by highlighting your audience profile and stats.

💌 Add your page to your platforms

Leverage the platforms you consistently create on. There’s a high chance that your subscribers will want to get their products or services in front of your audience. We recommend that you link your storefront in:

  • Your bio on your key socials
  • Your sponsorships tab on your website
  • Your footer, shownotes, or similar in your Newsletter/Podcasts/Youtube videos


Tip: For emails, you might want to include the link to your page right below an ad or on the bottom of the email.

📥 Share it directly with potential partners

Send your Passionfroot page directly to brands or potential partners. This might be after they’ve sent you an email or DM, or when you’re looking for potential partners that fit your audience. By including your page, you can convert potential leads into actual sales more quickly. You can use our Proposal feature to send a partner an offer that is quick and easy for them to accept.

You can also use this email template to contact potential sponsors:

Hi [NAME] ,

I hope you are doing well! I am reaching out because I am a huge fan of [COMPANY] and would love to collaborate with you. I am best known for writing about [INDUSTRY / TOPIC] and reach an engaged audience of [AUDIENCE PROFILE]. Please find different ways to collaborate in my partnership page [LINK TO PASSIONFROOT PAGE]. Happy to hop on a call to discuss more details! I look forward to hearing from you.

Contact previous and potential partners via email and share your Passionfroot page with a limited offer (first come first serve).

🌐 Other

You can also drive more traffic to your page by sharing it on your website, link in bio and email signature. This makes sure that brands don’t miss you!

🔗 Link in bio

🌐 Website

Your website is another way to market your offerings to partners.

Share your wins!

Share testimonials and messages from your partners after successful campaigns as social proof and to promote your upcoming open slots.

🖼 Creator Gallery

Below you can find examples of how creators are making the most of their storefronts. Click on their channels to see how they showcase products, stats, and other information with text blocks.

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