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Building your Storefront
Your storefront is an intelligent media-kit that enables you to showcase yourself to potential sponsors and sell sponsorships + other products. You can build, edit, and design your storefront in the Storefront Editor. Your storefront is made up of several building blocks - therefore we call these blocks. 😉 There are 4 main types of blocks: channel blocks, sponsorship blocks, link blocks and content blocks. You can create any of these via the ‘+ Add’ button at the top of the Storefront Editor. Let’s check them out below!
Channel blocks
You can use a channel block to showcase a channel (e.g. Newsletter, Youtube, Instagram) that offer sponsorships or other products for. Here you can describe your channel, link to your channel, and showcase your channel stats so that sponsors know everything they need to book a sponsorship.
Add your stats
This is how you calculate or find the key statistics for each platform, allowing you to populate your storefront accordingly. Here’s a quick guide to finding these stats based on each platform:
Newsletter
Subscribers Check the total number of subscribers in your email marketing platform's audience or list section.
Open-Rate Find the open rate metric in your email campaign report summary.
Clicks per campaign View the total clicks in the detailed campaign report.
Click-through rate This is the CTR of your Advertisement. This is so sponsors can best understand what click-rate to expect on your ads. Look for the click-through rate (CTR) percentage in your campaign performance analytics.
Reader profile Check the audience demographics in your email marketing platform's analytics section.
Age Find the age distribution in the audience demographics within your email marketing platform.
Gender Look at the gender distribution in the audience demographics within your email marketing platform.
Top locations View the geographic data in your email marketing platform's analytics section.
Youtube
Subscribers Check the total subscriber count on your YouTube channel dashboard.
Top locations Find the geographic data in YouTube Analytics under the Audience tab.
Views per video View the average views per video in the YouTube Analytics section, usually under the Overview or Videos tab.
Engagement per video Look at the detailed engagement metrics (likes, comments, shares) for each video in YouTube Analytics.
Engagement rate Calculate the engagement rate by dividing the total engagement (likes, comments, shares) by the total views and multiplying by 100, found in YouTube Analytics under the Overview or Videos tab.
Interests Check the audience interests in YouTube Analytics under the Audience tab.
Age Find the age distribution in YouTube Analytics under the Audience tab.
Gender Look at the gender distribution in YouTube Analytics under the Audience tab.
Followers View the follower count on your LinkedIn company page dashboard or analytics section.
Top locations Find the geographic data in LinkedIn Analytics under the Visitors or Followers tab.
Impressions Check the impressions metric in LinkedIn Analytics under the Updates or Content tab.
Engagement Look at the engagement metrics (likes, comments, shares, clicks) in LinkedIn Analytics under the Updates or Content tab.
Interests Check the audience interests in LinkedIn Analytics under the Followers tab.
Followers View the follower count on your Instagram profile page.
Top locations Find the geographic data in Instagram Insights under the Audience section.
Views per Reel Check the views for each reel in Instagram Insights under the Content section.
Engagement per post Look at the engagement metrics (likes, comments, shares, saves) for each post in Instagram Insights.
Engagement rate Calculate the engagement rate by dividing total engagement (likes, comments, shares, saves) by the total followers or total impressions and multiplying by 100, found in Instagram Insights.
Interests Find audience interests in Instagram Insights under the Audience section.
Age Check the age distribution in Instagram Insights under the Audience section.
Gender View the gender distribution in Instagram Insights under the Audience section.
Tiktok
Engagement rate Calculate the engagement rate by dividing the total engagement (likes, comments, shares) by the total views for a video, and then multiplying by 100. This information can be found in the TikTok Analytics under the Content tab.
Interests Look at the audience interests in TikTok Analytics under the Followers tab.
Views per post View the views for each post in TikTok Analytics under the Content tab.
Followers View the follower count on your TikTok profile page.
Age Find the age distribution in TikTok Analytics under the Followers tab.
Gender View the gender distribution in TikTok Analytics under the Followers tab.
Engagement per post Check the engagement metrics (likes, comments, shares) for each post in TikTok Analytics under the Content tab.
Top locations Find the geographic data in TikTok Analytics under the Followers tab.
Followers View the follower count on your Twitter profile page.
Impressions Check the impressions in the Twitter Analytics under the Tweets tab.
Engagement rate Find the engagement rate in Twitter Analytics within the Tweet activity dashboard.
Podcast
Listener profile Check the listener demographics in your podcast hosting platform's analytics section.
Top locations View the geographic data in the analytics or audience section of your podcast hosting platform.
Listens per episode Look at the episode-specific listen counts in your podcast hosting platform's statistics.
Age Find the age distribution in the audience analytics of your podcast hosting platform.
Gender Look at the gender distribution in the audience analytics of your podcast hosting platform.
Upgrade your stats
We have significantly enhanced our data structure to improve the discoverability of your storefronts to partners, streamlining navigation and access while increasing the visibility and reach of your storefronts.
This means quicker and more accurate matches between partner needs and your storefront content, facilitating more efficient and effective collaborations.
As part of this migration, we encourage you to upgrade your legacy stats to take full advantage of our enhanced data structure. Check out the demo below on how to do this in the storefront editor:
You can customize your storefront analytics by selecting the stats you want displayed on your storefront and edit or delete them as needed.
Setting up Live Stats
For Youtube, Twitter, and Substack you can link your storefront to your channels to automatically update and verify your stats. This is a great way to make partners comfortable sponsoring you as they know your audience is verified. Follow the video below to learn how to set up live stats:
Note: To set up live stats you must first have a channel block created for the channel you want to connect
Sponsorship blocks
You can use a sponsorship block to create a productized sponsorship that a partner can book. There are 3 main types of sponsorships: products, packages, multi-product packages.
Creating a Product
A product is a single unit of a sponsorship. For example: 1 sponsored post on Instagram or 1 sponsored Newsletter. To create one either hit ‘Add Single Product’ in the add block menu, or click on the channel you want to create a product for and then create it in the sidebar. Check out how we create a Pre-Roll Ad product below:
Creating a Package
You can upsell your partners by offering packages of the same product. Not only does this help you sell more, but also save time. For example, instead of selling one sponsored ad in your newsletter, you can sell 5 sponsored ads with a 20% discount. You can see this in action below:
Creating a Multi-Product Package
If you want to offer a more comprehensive package deal that spans multiple products and channels, you can create a Multi-Product Package. Below we create a package of products from our Newsletter, Podcast, and Instagram:
Link Blocks
You can use a link block as a link-in-bio element. This allows you to link to anything you like whether it be your Gumroad store, donation box, or other things you want to share.
Content blocks
You can use content blocks to personalize your page in any way you like! Many creators use these to showcase content to impress potential sponsors.
Here are some examples of popular content blocks from our creators:
About me
Previous partnerships
About my audience
Change Storefront Link
Creators can change their storefront link in just a few clicks. We've made it easier than ever with two convenient methods to choose from. Watch our demo for step-by-step instructions on how to change your storefront link.